Catering Governance Masterclass
Stop “business as usual” drift—install a governance system that keeps your caterer improving after month 3.
- Learn the 3 catering equations every FM must balance
- Set KPIs that drive behaviour (not vanity metrics)
- Run monthly and quarterly governance meetings that lead to action
- Reduce tender risk with better assumptions and accountability
- On-demand micro-lessons + community + a live clinic
Founding cohort €49.50 excl. VAT (lifetime access) · available until 31 December 2026
A short walkthrough of the Catering Governance Masterclass.
The contract starts strong. Then month three happens.
Kick-off is excellent. The caterer is attentive, the food is sharp, the reporting is detailed. Everyone is happy.
Then the reporting gets vaguer. The monthly meeting turns into a run-through of last month’s complaints. You react to issues instead of steering performance. Quietly, “business as usual” sets in—and standards drift back toward the contract minimum.
It is not a people problem. It is a governance gap. Without a system of KPIs, cadence and the right questions, even a good caterer drifts—because nothing holds the improvement in place.
The 3 catering equations every FM must balance
Governance fails when one part of the system is optimised in isolation. These three equations are the backbone of the course, the templates and the governance cadence.
Equation #1
The Stakeholders Equation
Align company stakeholders, consumers and the caterer before decisions are made. Most problems are designed in before the contract is even signed.
Equation #2
The Concept Equation
Make staff, offer, concept/layout and contract fit together—so one decision does not quietly force cost or kill experience somewhere else.
Equation #3
The Financial Equation
Balance revenue, food cost, manpower and non-food costs—and know exactly what breaks when attendance swings by ±20%.
What you’ll get
Practical tools you can put to work on your contract immediately—not theory.
Governance cadence
A ready-to-run monthly and quarterly rhythm for reviews, so meetings drive improvement instead of reacting to complaints.
KPI starter set
A practical set of catering KPIs that measure what matters—service, cost, safety, flow and satisfaction—without drowning in data.
Tender red-flags checklist
The warning signs to catch before you sign, so you choose and hold a partner on evidence, not promises.
90-day rollout plan
A step-by-step plan to install the governance system on your own contract in the first three months.
Community + Live Clinic
A members-only exchange area, plus a live Governance Clinic at the end of each cohort to work through your real situations.
How it works
Built to fit a Facility Manager’s week, not to take it over.
On-demand micro-lessons
Short, focused videos of around 10 minutes each. Learn in the gaps of your week, not in a day-long workshop.
Two ways to follow
Take the guided track—one video per weekday across two weeks—or go fully self-paced and move at your own speed.
Community exchange
Compare notes with other Facility Managers, share what works, and get input on your own contract.
Live Governance Clinic
Every guided cohort ends with a live clinic where you bring your questions and leave with answers.
The program
12 on-demand micro-videos of around 10 minutes each, across two weeks. Take the guided track—one lesson per weekday—or go fully self-paced.
Week 1 — Understand the system (why it drifts)
- 1Why catering drifts into “business as usual”
- 2The 2025 reality: trends that change what “good” looks like
- 3Equation #1: The Stakeholders Equation (pre-RFP)
- 4Meet the consumers: the 5 profiles that change your offer
- 5Equation #2: The Concept Equation (why fit matters)
- 6Equation #3: The Financial Equation and the ±20% attendance shock
Week 2 — Install governance (make it measurable)
- 1Contracts: incentives, risk and the spirit of the deal
- 2Tender problems I see after 100+ tenders
- 3Tender upgrade: what to demand so you can govern later
- 4Flow & layout: the hidden driver of experience and manpower
- 5Engineered service moments: from complaints to improvement
- 6Your 90-day governance rollout plan (templates + cadence)
First guided cohort starts January 2027
Start
January 2027
First guided cohort and course access open together.
New cohorts
Every 4–6 weeks
Through 2027, depending on demand.
Self-paced
From January 2027
Register now to lock in founding pricing before access opens.
Register today to reserve your place and lock in founding-cohort pricing. Course access opens in January 2027, when you can choose the guided track or go self-paced.
Pricing
Join now at founding-cohort pricing, or register at the standard rate.
Founding cohort pricing
Lifetime access
- Lifetime access to all lessons
- All future updates included
- Community + Live Governance Clinic
- Available until 31 December 2026
Standard
12-month access
- 12 months of full access
- Community + Live Governance Clinic
- All lessons and templates
- Register anytime
Our promise: watch the first week of lessons, and if the governance system is not something you can put to work on your contract, email us within 14 days of access opening and we’ll refund you in full.
Register your interest
Reserve your place and lock in founding cohort pricing (€49.50 excl. VAT, lifetime access). No payment today — your place is reserved and confirmed once payment is made. Your answers below help shape the live Governance Clinic—the most common questions get addressed there and in the workbook.
Your instructor
Willem De Cock has spent a career on both sides of the catering table. Fifteen years in luxury hotel management, then twenty years in company catering—managing flagship contracts and advising two of the industry’s leading caterers.
He has sat through more than 100 tenders, which means he knows exactly where promises are made and where performance quietly slips. He is a firm advocate of engineered service moments: the idea that good experiences are designed and governed, not left to chance.
This masterclass distils that experience into a governance system a Facility Manager can actually run.
Willem De Cock
Founder, ALOHA Consultancy
15 yrs
Luxury hotel management
20 yrs
Company catering
100+
Tenders experienced
Testimonials & case studies coming soon
Results from the first cohort will be featured here.
Frequently asked questions
Keep your caterer improving—long after month three.
Install a governance system of KPIs, cadence and the right questions. Join the founding cohort before 31 December 2026.